ITV Studios has  acquired United Productions Aps in February 2014.

United was set up in 2012 by  producers Louise Ellerbaek and Mads Lund, is a reality and entertainment TV specialist, with shows including Modern MammaGeneration Mental and Celebrities On Skis among its titles. The acquisition of United will build on ITV’s Nordic production base, where the company already controls regional production companies Tarinatalo, Mediacircus and Silverback.



Mads Lund

Head of Factual and Public Service


Louise Ellerbæk

Head of Programming and Development




UNITED PRODUCTION / Finsensvej 6E, 2. / 2000 Frb. / 28802767 /